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Financial Associates Midwest Announces Company Name Change to Canopy.

New Branding Reflects Commitment to the Customer Experience and Products Offered

Kansas City—February 12, 2014—Financial Associates Midwest this week announced it is changing its name to Canopy. The name and brand change better reflects the products and services provided by the insurance agency. The change is effective immediately.

“As our company has grown to focus on the personalized needs of our customers, we evolved into a name that reflected the experience we provide,” said Canopy CEO, Bob Zeller. “The word Canopy illustrates that we are more comprehensive and have the ability to cover a wide range of needs for our clients giving them a sense of security and comfort while working with our brokers and our trusted brand.”

Current customers of Canopy are unaffected by this change. Canopy, a health insurance brokerage that provides health insurance for both individual and group customers, also provides additional products and services including Dental, Life, Disability, Supplemental, Long-Term Care, Medicare, Annuities and Home Auto Insurance. Financial Associates Midwest will change its corporate website from to

With the launch of, agencies like Canopy are there to assist customers in the process of enrolling in a variety of healthcare plans and help with the confusion in the Health Insurance Marketplace.

“Trying to enroll in a healthcare plan on your own can be an overwhelming task and you may not get the results you want. At Canopy, we will help each individual find the plan that works best for them at an affordable rate,” stated Zeller. “We strongly discourage anyone to go through this process alone.”

About Canopy
Beginning in 1976 with two employees, Canopy now has a staff of 24 insurance professionals boasting over 350 years of combined experience and knowledge. We understand the environment of an industry with continually changing regulations and opportunities for our customers. And our long history of success allows us to work with the best providers in the area.

Most importantly, our agents understand the unique challenges that face both businesses seeking coverage for their employees and individuals wanting to insure their families. No matter what, our staff has the ability to solve the problem. For more information, visit

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